Every company has a marketer or promotion manager. Arriving at a large enterprise, they immerse themselves in a fairy tale, which is described in detail in Alice in Wonderland. L. Carroll. Employment in any company in the B2B market is a hole, a hole in the unreal world with its own laws of marketing and sales. At first he feels big, the tasks ahead of him are scanty, he was created for great, but, having fallen into an empty room with the same budget, he begins to grow smaller.